#E COMMERCE ABOUT US PAGE CONTENT SAMPLE HOW TO#
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Online shoppers can’t lie on a mattress to see how it feels.Įcommerce brand Leesa navigates this issue through copywriting. Don’t direct them elsewhere and disrupt their journey. Key takeaway: Provide all the information shoppers might need right on your product page. Gymshark could even send these users an email reminder. Meaning they’re less likely to forget about something that piqued their interest. This accommodates shoppers who want to shortlist items or purchase later. Plus, an interactive size guide helps shoppers find the perfect fit.Īlthough the “Add to Bag” button stands out most on this product page, there’s also an “Add to Wishlist” option. Making sure to cover every color variant. Gymshark provides a variety of model photos to help shoppers visualize clothing on themselves. One of the biggest issues with buying fashion online? You can’t try on the outfits. Whether it’s adding a product to their basket or making a color selection. Key takeaway: Direct your users’ attention to the next step. Reducing the risk of customers leaving at this crucial stage. Live chat allows the company to answer questions quickly. The “New” label at the top capitalizes on people’s desire to snag the latest model. This one is tailored to people who are ready to buy. Notice the emphasis on pricing: Apple has other landing pages focused on the product’s benefits and specifications. To improve the user experience (UX) and make shopping easier. Rather than having separate pages for each model, color, and storage combination, Apple brings all the options together in one place. And directs shoppers to make their selections. The clean design puts the product photo front and center.

#E COMMERCE ABOUT US PAGE CONTENT SAMPLE PRO#

Its product page designs are no different.Ĭonsider the iPhone 14 Pro product page. Apple // Direct Shoppers to the CheckoutĪpple is known for its sleek, minimalist aesthetic. Test various formats to cater to your ideal shoppers. But it shows that consumers are eager for information. Key takeaway: Amazon’s busy product page design won’t work for every product website. Comparison table featuring other models.

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Full breakdown of product specifications.Review videos from third-party creators such as Pocket Lint.Sustainability information to reassure eco-conscious consumers.“#1 Best Seller” label to evoke fear of missing out (FOMO) in shoppers.Here are some other beneficial features you’ll find on this product page:

survey, 98% of respondents said reviews are an essential resource when making purchasing decisions.) Amazon understands these metrics are crucial for building trust.

The average star rating and number of ratings are prominently placed. Note: Selling products through Amazon? Semrush’s Amazon marketing tools can increase your listings’ visibility and conversions. Helping the page stand out and attract clicks in search results. In this example, a descriptive product name highlights key features. Its product page design isn’t pretty, but it works. Amazon // Provide In-Depth InformationĪmazon is the most visited ecommerce site in the U.S.

#E COMMERCE ABOUT US PAGE CONTENT SAMPLE HOW TO#

Then, learn how to implement best practices in your own designs. We’ve included top brands like Amazon, Apple, and Nike so you can learn what the best ecommerce websites do. They typically include an image, description, price, and “Add to Cart” button.īut a lot more strategy goes into the best product pages.Ĭheck out 17 inspiring product page examples (in no particular order).

Product pages are webpages designed to sell products online.

E commerce about us page content sample